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From healthcare SEO to non-profit rebrands to local service domination โ€” here's what happens when HotRocket goes to work for businesses like yours.

Full Case Study ยท Healthcare
Alpine Fireside
Health Center
How HotRocket rebuilt a skilled nursing facility's entire digital infrastructure โ€” turning a technically broken website into a lead-generating content machine.
Client
Alpine Fireside Health Center
Industry
Skilled Nursing / Memory Care
Location
Rockford, IL
Engagement
Ongoing Monthly Retainer
300%
Organic traffic increase since engagement began
22sโ†’4s
Largest Contentful Paint improvement (Core Web Vitals)
26+
SEO blog posts published and ranking

The Challenge

When HotRocket first engaged with Alpine Fireside Health Center, the facility had a WordPress website plagued with technical debt โ€” a 22-second LCP, plugin conflicts, unoptimized images served by RevSlider, broken schema markup, and an HTML file size that was ballooning from improperly cached assets. The site was practically invisible on Google despite serving a real community need.

Beyond the technical issues, there was no content strategy. The blog was empty. There were no pillar pages. Local area pages didn't exist. Google Business Profile was incomplete. The facility was losing potential patient inquiries to competitors every single day.

What We Did

  • Full technical SEO audit and repair โ€” WP Rocket configuration, Autoptimize setup, RevSlider image optimization, and font-display fixes
  • Core Web Vitals recovery โ€” brought LCP from 22 seconds to ~4 seconds through image optimization, caching strategy, and render-blocking elimination
  • Built 6 cornerstone pillar pages covering all core service lines: Skilled Nursing, Memory Care, Rehabilitation, Respite Care, Assisted Living, and Long-Term Care
  • Published 26+ SEO blog posts in a structured content series targeting high-intent search terms around family decision-making in senior care
  • Developed local area pages for Belvidere, Loves Park, Machesney Park, and Roscoe to capture surrounding service area searches
  • Implemented LocalBusiness schema, FAQ schema for AI search visibility, and corrected structured data errors across the site
  • Built and managed monthly social media content calendars for Facebook, LinkedIn, and Google Business Profile
  • Launched a healthcare provider newsletter and review generation email sequences

The content they create for our facility each month is outstanding โ€” professional, accurate, and it's actually helping us rank higher on Google every single month. HotRocket feels like a true extension of our team.

โ€” Christine A., Alpine Fireside Health Center

The Results

Organic traffic has increased by over 300% since the engagement began. The site now loads quickly and passes Core Web Vitals on both mobile and desktop. Multiple blog posts and pillar pages rank on page one of Google for competitive healthcare search terms in the Rockford market. The monthly content and social media program keeps the facility visible, credible, and findable to families searching for senior care options.

Get Results Like This โ†’

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